Brand
Beef Tallow
The beginning of Korean ramen, the precious essence of ramen. Premium ramen embodying the heritage of Samyang Ramen.
Samyang 1963
The ‘beef tallow’ original essence of Korea's first ramen, Samyang Ramen. Samyang 1963 inherits the ‘beef tallow’ essence that defined Korea's first ramen, ‘Samyang Ramen’, reinterpreting the taste of Korean cuisine for the modern era. It embodies Samyang's philosophy of connecting the past, present, and future by evolving the authentic taste of ramen amidst changing times.
1963: The Birth of Korea's First ramen.
In 1963, the word ‘ramen’ was still unfamiliar in Korea. That year, Samyang introduced Korea's first ramen, ‘Samyang Ramen,’ opening new possibilities on the nation's dining tables. It was not just a simple meal; it was the moment a culinary innovation began, changing the times.
2025: The Return of Ramen Bridging Tradition and Modernity
In 2025, Samyang seeks to initiate an innovation with ‘Samyang 1963’. Inheriting the fundamental ‘beef tallow’ of the original Samyang Ramen and concentrating over 60 years of ramen manufacturing expertise, Samyang 1963 carries forward the taste of Korean cuisine in a modern way, embodying an innovation for the times.
Heritage Reimagined for Today
'Beef tallow’ is more than just frying oil for Samyang Ramen; it is a heritage connecting the past, present, and future. ‘Samyang 1963’, which captures the deep flavor of beef tallow through a modern reinterpretation, evokes memories for one generation, offers a special experience for the new generation, and is a ramen with unique valuethat places a new emphasis on 60 years of Korean ramen history.